Erik Rusin

Erik is the second generation in LXR Travel serving as Vice President Business Development. Erik exhibits drive and passion to carry on the family business and to take it into the next level of technology, service and client centric excellence.

Born in Buffalo, New York, Erik has had a strong interest in the travel industry from a young age. He was raised in a family with a mother who had a life-long travel career and whose love and passion for the industry fueled her entrepreneurial spirit to form LXR Travel LLC. From the earliest age he has traveled extensively and in all circumstances. Observing industry changes and strategies that insiders cherish to enhance traveler comforts and benefits became second nature to him. He has a devotion to impart this information to all travelers. Erik knows firsthand that to travel with the support of an excellent agency is to travel like a VIP and worry free. Without an agency you’re on your own and travel as “data”.

Erik was a scholarship athlete at State University of New York Buffalo as a football quarterback and graduated with a Bachelors of Arts degree in Communications in 2000. He quickly secured a job with Buffalo Bills Radio network and rose to the ranks of Sports Director but engaged in a part time position with LXR Travel LLC upon its formation in December 2007. Erik fully immersed himself in the family business in 2012 and in 2018 was given a minority share in the business as a partner. He remains instrumental in engaging in community activities, securing new business and communicating with clients about all of the industry changes that will affect their travels, their convenience and their costs.